Teaching note for product 9B17A032.

In June 2016, the augmented reality game Pokemon GO quickly became one of the hottest topics in the world, changing both the online and offline behaviours of players. Pokemon GO was jointly developed by the San Francisco-based firm Niantic Inc. and The Pokemon Company, based in Japan, and was underwritten by the Japanese video game giant Nintendo. The game, which overlaid virtual items and creatures onto the physical world, allowed smartphone users .....more

Teaching Note for product 9B16A012.

On August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw great .....more